The Power of a Million Souls is our way to use the power of social networks to fund the company’s growth in a breakthrough way and to allow anyone with 99 cents to help power a new form of capitalism – Capitalism 2.0.

Why Does It Exist - On one level, The Campaign enables anyone with the means (99 cents) to contribute to the growth of the brand with their credit card on the web. On another level it’s an experiment in the power of social networks to fund new-capitalism companies and to protect their dreams from the moderating forces of traditional financial dudes.

Benefits – The benefits to community members who contribute 99 cents are two-fold:

• They receive a coupon for a free cup of coffee per year, for life
• They receive a unique opportunity to vote on critical aspects of the company’s development – Everything from design ideas to food options will be voted on by our global community.

How It Works - It’s easy. Simply click on the Power of a Million Souls icon on the homepage of vermontenergycompany.com, watch the two minute animated video and hit the click here to join button. Enter your credit card info for the 99 cents on the secure site and Voila you’re in (of course the bank takes its cut of the transaction which is about 10 cents). You will then receive the opportunity on vote on various aspects of the company’s development and you’ll receive your coffee coupon electronically that you can print out and bring to the store.

Pretty cool.